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Spotlights
Getting Smart on Bioplastics
Spotlight
A project team at a consulting firm took on a new project for their investor client and wanted to better understand both commercial and operation topics related to bioplastics. After having a call with one of GLG’s Network Members, the team partnered with the expert as a senior advisor for a two-month project.
Measuring COVID-19 Test Perception
Spotlight
An agency working on behalf of a health tech company needed feedback on potential marketing messaging and content related to COVID-19 testing. They partnered with GLG’s experts to run virtual focus groups that helped inform the client’s messaging strategy.
Surveying Aerospace Experts
Spotlight
A large consulting firm wanted to target specialized professionals in the aerospace industry. GLG helped them conduct a survey of former aerospace engineers and space system program managers to inform their plan of digital innovation expansion for their client.
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Expert Insights
Let Your Survey Design Help You
Article
There are many tools you can program into your survey design to address difficulties or confusion during the post-survey analysis. Here are the top items to consider.
What is Message Testing?
Article
Message testing research can better equip you with the insight you need to make the right decisions to optimize your marketing strategy and investment.
Metaverse Evolution Timeline
Article
