Challenge
In recent years, price fluctuation in raw materials and an overall push in sustainability has caused a massive shift in the packaging industry. As a result, a private credit firm needed to get up to speed on comparable types of packaging and overall demand before investing in a glass packaging company.
The GLG Approach
The GLG Surveys team designed and executed a survey to capture past and current usage, obtain a competitive landscape analysis, and conduct a channel check to provide demand data from vendors and suppliers.
Initial findings factored into a multifaceted research project. The project included a teleconference on the performance outlook of Anchor Glass, phone consultations with a global director of packaging at a large packaging competitor and a former consultant with a 32-year career at Owens-Illinois.
Outcome
GLG’s combination of research methodologies helped the client understand the glass packaging industry from many perspectives. The insights gained helped our client confidently make their investment decision.
GLG delivered insights needed to evaluate a loan, giving a private credit firm clarity to make the best decision in a rapidly changing industry environment.
Drafting Support
GLG’s Surveys team carefully crafted a survey to answer client key learning objectives using survey best practices.
Project Breadth
As The World’s Insight Network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.