Form an Effective Message with Message Testing Research

Create the maximum impact while tailoring your company’s marketing language around a product, solution, or even your brand, and understand how to make it successfully resonate with your audience. Message testing research can help you determine:

  • Is your message clear and easy for your audience to understand? 
  • Is your message compelling enough to lead to a strong business impact? 
  • How would different versions of your message perform within your marketplace?  
  • Does your message stand out among competitors? 

Find the Message That Works for Your Customers

There is no one-size-fits-all approach to message testing market research. It should be considered across message types and at different phases of development. 

What to Test

A message is essentially language used to communicate an idea about a company’s product, service, or brand. It can take the form of a marketing communication, an advertising concept or campaign, positioning statements, names, logos, or more. 

When to Test

Messages do not always need to be fully developed before testing. If you are early in your development process, consider testing to explore, ideate, or develop your ideas and themes in collaboration with your target audience.  

Whom to Test With

Align with your customer needs and brand values to effectively reach your desired audience. GLG’s data-driven approach captures your customers’ desires and helps you reach beyond your inside stakeholders, presumptions, or any outdated beliefs about your audience. 

Leading B2B Message Testing Research Agency

Pinpoint a message that is clear, relevant, and compelling — and connect your brand’s story with what your customers care about.  

Research Methodologies

Our experienced research team solves your key questions through trusted qualitative and quantitative solutions designed with your best interest in mind, including surveys, focus groups, online discussion boards, and more.

Benchmark Results

Receive detailed and actionable deliverables so you can apply insights directly to optimizing the best message to resonate with your audience.

Unmatched Buyer Populations

We have populations readily available that you can’t find at market research firms, including lab professionals, IT decision makers, trade professionals, medical professionals, B2B customers, and many more.

Optimize Your Message with Clarity and Confidence

Understand how your message resonates with different audiences.

Compare how different messages perform on various attributes with your target audience.


Get Started

Message Testing Case Studies and Insights

Article

What Is Message Testing?

Learn how message testing research can better equip you with the insight you need to make the right decisions to optimize your marketing strategy and investment.
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Case Study

Product Message Testing

GLG helped a global tech company’s customer insights and product teams determine whether to message their offering as a unified platform or as a best-in-class solution suite.
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eBook

Message Testing Best Practices

Download our message testing best practices eBook which breaks down all components of message testing: what message testing is, when to use it, and how to succeed.
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Case Study

Marketing Message Testing

A client leveraged GLG’s message testing research methodologies to determine the best marketing messages for a cybersecurity solution.
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Article

How to Do Message Testing

You’ve decided to conduct message testing, but how do you tackle it? Learn the different ways you can message test based on your research objectives.
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Article

Improving B2B Message Testing

Ensure your B2B messaging matches your customer needs/wants, is easy to understand, and leads to customer behaviors that benefit your business goals.
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GLG Qualitative Research

Harnessing the power of a live interaction to support your research objectives.

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GLG Surveys

Our experienced team of quantitative researchers can help you reach the right groups and execute surveys that meet your research objectives on your timetable.

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Start a Message Testing Survey

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