Qualitative
Get the insights and feedback you need directly from the people who know your industry best.
Trusted Insights from GLG Experts
GLG Qualitative provides you with in-person or virtual focus groups, workshops, discussion panels, moderated calls, or other insight-gathering experiences with Network Members — harnessing the power of a live interaction to support your research objectives.
Use Cases
Market Assessments & Research
Assess markets and competition for areas of expansion, and conduct in-depth company analysis to inform your strategy and corporate development.
Understand Your Audience
Discover unmet user needs and understand the decision-making criteria of key user groups in focus group discussions.
Evaluate Customer Feedback
Gather reactions to concepts and product usability during early-stage development to build the right solution for your customers.
Message Testing
Test messaging around products, features, or apps against a targeted group of respondents.
Pressure-Test New Business
Differentiate your project proposals by adding a seasoned advisor to your team to deepen your bench of industry expertise.
Educate Your Team Through Workshops
Support your team’s professional development with industry trainings and other educational programs.
Spotlights
Gaining
Packaging Expertise
Spotlight
GLG helped a project team supplement its pharmaceutical project work by engaging a senior advisor to bring technical expertise in material science to enhance its final recommendations.
Measuring Consumer Perception
Spotlight
GLG executed a series of focus groups and in-depth interviews with Network Members to help inform a client’s COVID-19 messaging strategy.
Understanding the Retail Landscape
Spotlight
GLG connected a client with decision makers in retail shipping and logistics through in-depth interviews and a virtual focus group to find opportunities in the space.
The GLG Difference
Breadth of Expertise
Our network of approximately 1 million experts is augmented by a global team who can identify and recruit the professionals who meet your needs.
Personalized Service
Our service professionals and market research experts work with you to create the qualitative research approach that works best for your needs.
In-Depth Industry Knowledge
Our focus groups and advisory boards are staffed with the most experienced professionals. These experts provide insights that can be gained only from first-hand experience.
Contact Us
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