Technology Industry

Get the Insights You Need to Reach New Buyers and Capture Market Share
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Go to Market with Confidence

GLG enables technology, software, telecom, media, and cloud services companies to conduct primary market research with top industry experts and technology and telecom users/buyers. Our highly customized panels will help you go to market with clarity about how to launch and price your product or service, benchmark competition, and react to shifting buyers’ needs.

Use Cases

Message Testing

Understand IT decision makers and tailor your messaging to meet their shifting needs.

Pricing Research

Use surveys to understand the price point at which your customers are willing to buy and the features they prefer.

Customer Segmentation

Gain a deep understanding of your buyer personas and their buying journeys.

Technology Market Analysis

Speak with technology leaders who can help you analyze new and adjacent markets and understand the competition in those spaces.

Spotlights

Technology Market Analysis

Spotlight

GLG helped an Information Technology company break into the GAFA market by recruiting 14 former senior GAFA leaders for in-depth interviews and analysis.

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SaaS Technology

Spotlight

The product management team for an enterprise SaaS security company wanted to revamp the price structure of its flagship security product. Learn how GLG helped the client find the optimal price and feature combination.
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The GLG Difference

Real-World Expertise

GLG’s insight network consists of approximately 1 million experts, including 265,000 professionals with hands-on experience in media, telecommunications, and technology.

Focused Research Methodologies

GLG’s qualitative and quantitative research methodologies offer valuable insights into markets, competitors, and customer needs, so technology leaders can make decisions with confidence.
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Personalized Service

Our service professionals and market research experts work with your team to create a tailored research approach, including the recruitment of experts for general and niche populations.

Timely Delivery

Consultation scheduling occurs as quickly as 24 to 48 hours, and survey insights are delivered in as little as two weeks. Scoping and contract execution can occur within one week for end-to-end project work.

Network Member Categories

Enterprise Technology & Telecommunications Executives

Current CIOs and CTOs responsible for evaluating your products and your competitors’ products

Key Influencers of IT Decision Making

Directors and vice presidents of technology at enterprise organizations

Cloud Services and SAAS Technology Decision Makers

Executives who weigh in on all CRM, security, cloud computing, and as-a-service purchasing decisions

Heads of Supply Chain

Professionals who can discuss software and inventory management

Marketing Executives

Enterprise CMOs and agency leaders who can discuss digital advertising spend and marketing technology

Human Resources Leaders

VPs and heads of HR who evaluate HR and planning software and systems

Check out the Latest Insights from our Technology, Media, and Telecommunications Industry Experts

The Memory Industry Is Strong

Article

Last year memory manufacturer Kioxia was expected to go public. Now with a potential acquisition by Western Digital or Micron, Kioxia is expected to IPO in September.

Read The Article

Australia’s Telecommunications Industry

Article

In the midst of significant change, experts discuss the background and regulatory issues to understand Australian telecoms and towers.

Read The Article

Streaming Media Podcast

Podcast

With more than 200 streaming services crowding the marketplace, GLG’s Deciding Factors helps put the streaming wars in perspective.

Listen To Podcast

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