Gerson Lehrman Group sat down with Yimishiji Founder and CEO Matilda Ho to discuss how Yimishiji helps families in China buy organic and local produce online.
About Yimishiji
Yimishiji is one of China’s first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.