Gerson Lehrman Group sat down with myAgro Founder and CEO Anushka Ratnayake to discuss how myAgro helps farmers in West Africa buy the supplies they need using prepaid scratch cards.
About myAgro
myAgro pioneered a mobile layaway savings model enabling farmers to invest their own money in high-quality inputs. Using prepaid scratch cards, farmers save in advance over a few months. myAgro delivers the inputs to farmers before planting season to increase harvested yields by 50-100% and a 50%+ increase in income.