What competitive forces are shaping the credit card industry today? What do the rise of Facebook, Google, and Amazon mean for the legacy providers? Darryl Brown, Former President, Americas, at American Express, lays out what steps established providers need to take to stay competitive. Step one: be everywhere your customers want you to be—online, offline, and mobile. Step two: attract millennials. Step three: clearly define your value proposition. Disruption is ultimately a good thing, Brown says, because it motivates the traditional players to make changes faster.
About Darryl Brown
Darryl Brown is the former President, Americas, at American Express. Prior to that, he oversaw AmEx’s Corporate Payments business—selling, marketing, and distributing credit card programs, payment solutions, and corporate payment programs. Brown currently serves as an Advisory Board Member at Datanomer.