Voice of Customer Research

Find what your customers want & achieve true customer-centricity.

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Transform Your Strategy with VoC Research

Harness the voice of your customers to refine strategies, enhance products, and exceed expectations. With GLG’s VoC research methods, you can uncover key customer insights including:

Customer Loyalty

Understand what drives customer loyalty and satisfaction, including net promoter score or any concerns related to potential company changes in leadership.

Customer Purchasing Journey

Understand current and prospective customer purchasing journeys, use cases, and pain points.

Customer Personas

Understand who is using your products and services, as well as how, when, and why.

Leading Voice of Customer Research

GLG is an expert provider in voice of customer research methodologies, helping you think like your customers do. Crucial decisions demand customers’ viewpoints and understanding how to apply them.

Reach the Right Customer Segments

We target and source backed by industry-leading sample review and access to the right B2B respondents. With populations readily available that you can’t find elsewhere, we can gather your specific customer data, ranging from their end-to-end experience to understanding the rationale behind their attitudes and behaviors.

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Apply the Right Methodology

Our market experts and research team help design each project. We help you determine when to use quantitative research, qualitative research, or likely a combination. From there, we will examine the habits and practices of the target audience through recommended means including online surveys, 60-minute respondent interviews, in-person or online focus groups, and more, including best-in-class pricing methodologies.

Action Your Learnings for Customer Loyalty

You can enhance customer growth and retention by thoroughly evaluating key performance indicators. Bearing in mind customer requirements and market momentum, GLG measures your products against the competition to determine how to strengthen existing relationships.

Make Product Decisions with Confidence

While the B2B market moves fast, you must take a beat to ensure you’re building something that customers need and will use. The only way to do this confidently is through a well-designed voice of customer project.
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In-Demand and Uncommon Populations of Experts

Get access to readily available B2B customer populations including IT decision makers, physicians, senior executives, and more. Our uncommon reach in multiple industries make our populations broader and deeper than the competition.

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Comprehensive Guide to VoC Research

Download our eBook explaining the value of voice of customer research and how it can help you gain, grow, and expand customer loyalty.

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Voice of Customer Research Case Studies and Insights

ARTICLE

Going Beyond the Tech Buyer: VoC Research in Tech

Discover how to conduct better customer research by considering all decision makers and influencers both inside and outside of your client base.

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CASE STUDY

Using a VoC Survey to Leverage Market Insights

A Japanese industrial conglomerate leverages a voice of customer survey to successfully penetrate the North American market.

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ARTICLE

4 Essential Tips for Successful VoC Research

Learn essential tips for successfully capturing insights and putting them to good use from expert Shoshana Burgett, who has conducted and advised VoC research and programs at Fortune 500 companies.

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CASE STUDY

Understanding Consumer Habits

A leading private equity firm that was considering investing in a 3D design engine conducted (VoC) research on users and decision makers of the design engine.

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Case Study

Customer Persona Research in B2B

GLG helped a global technology client prepare its go-to-market strategy by putting it in touch with more than 30 individuals who represented its ideal customer profiles.

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CASE STUDY

Understanding User Key Purchasing Criteria

A leading internet and financial company used GLG’s quantitative and qualitative methods to gain insight into consumer habits, feedback, and decision-making motivations.

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